Bill Gates is famous for a lot of things. One of those that publishers like is that Gates is a book reader. Few people are book readers, although it is not unusual for successful people to spend time with books. Bill's tastes run along the lines of fairly technical books. But by reading books, he does Americans a favor because we certainly like to follow our celebrities.
My public library once had a visual promotion that consisted of large posters of people in our town reading books--these were recognizable people like police officers, the mayor, and others along with come regular library patrons. I give them an A+ for the effort.
These days we also follow people who are in videos that have gone viral. Rather than reference someone's definition of "gone viral," I just think of it as a video that we are told has gone viral by some television show or media news source. There is the recent video of a man named Nathan Apodaca who is skateboarding while drinking Ocean Spray Cran-raspberry Juice and lip sinking the Fleetwood Mac song Dreams. The TV picked up on this and certainly by now the video is hugely viral. Not only has the video sold some juice, the Fleetwood Mac song was back on the charts.
You have to wonder about advertising expense is this environment. Sometimes the best ads are
F R E E!
I'll keep working my blogs and Facebook pages and hope that something happens.
Sporting Chance Press published 4 Books this year:
Papa Bear and the Chicago Bears' Winning Ways
I've been in publishing/books since I was 16 years old in 1969. I'd love to see America fall in love with books again regardless of who leads the way!
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